How to Use Keywords Effectively in Blog Articles

Without keywords, you can't have an search engine optimized content.

The first thing that content writers do is to find keywords that their target audience is search for. Then they segment those keywords and based on the intent, search volume and competition, they start writing content.

 

Many people have this doubt that why we should be focusing on search engines and not users?

The doubt is correct but here is a catch to it. For getting users to read your content, you will need to take help from search engines. Millions of people visit search engines on a daily basis to look for information, get entertained, keep them updated and what not.

And, for acquiring those users on your website, you will need to showcase your blog in a better way to search engines, They only want their users to provide best information available on the Internet. 

This is the reason why keyword research is an important part of overall SEO campaign. Without finding quality keywords, you can never rank a blog post on Google for a target audience.

How to Use Keywords in Content?

After searching for keywords, the next big issue that people face is to use them in the content. It is not easy to use so many keywords in the article without even making it look robotic. So, here is a simple and effective guide for you all to learn implementing keywords in your content.

Below are the places where you can add your primary or secondary keywords as per the requirements. Make sure that you have enough words in your content before you try to add the keywords otherwise it will be considered as keyword stuffing.

• URL of your blog article
• Title of the Article
• H1 heading of the article that shows the topic of that particular article
• First few lines that are known as introduction of that content piece
• A few of the sub-headings in that article
• Keywords spread all over the content in 1-3% of keyword density
• Keyword in the conclusion of that article or blog post
• You can also add keywords in the alt tags of images that you use
• Meta description is also a good place to use keywords

The main thing here is that you should never try to force keywords in your content and it should always be natural. 

Forced keywords can hurt the quality of your content and search engines are smart enough to guess if a content is good or not. 

Also, keyword density is a very important thing to note. Many people debate about the importance it has but yes it helps make a content in context with certain keywords or not. So, try to keep it balanced between the percentages that we shared.

Now, this topic should be clear for you all and you are now ready for writing some amazing articles on your blog. If you still have some queries then you can share them in the comments section and we would be happy to help you. 

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